Built From Frustration: The Story Behind Obsidian Performance

Most supplement brands are built by committees. By marketing teams who've never missed a rep. By investors looking for a category with good margins. Obsidian Performance was built by one person, in his early twenties, who got tired of paying premium prices for products that didn't do what they claimed.

Spend enough time training seriously and you start to notice a pattern. The brands with the biggest marketing budgets rarely have the best products. The flashiest labels hide the weakest formulas. And the pricing — for products with underdosed, low-quality ingredients — makes no sense unless you understand that you're mostly paying for the advertising.

Building a supplement brand alone, from the ground up, at 23, is not the obvious move. Every decision — from formulation to manufacturing to the first retail conversation — lands on one person. The formulation of OP Sentinel started with one question: what would an experienced multi-sport athlete actually want in a pre-workout? Working directly with a manufacturer, the answer was clinical doses across the board, full label transparency, no proprietary blends, no compromise.

The first people to try OP Sentinel weren't found through Instagram ads or influencer campaigns. They were found in retail locations — real athletes, buying off a shelf, making a decision based on the product itself. When someone picks your product off a shelf, reads the label, and comes back for another tub — that's validation that means something.

Obsidian Performance launched a few months ago. The ambition was never to build a Dutch brand. It was to build a brand that serious athletes anywhere in the world would reach for when they want a product that actually delivers. That starts with one product done right.

One product. Done right. Shop OP Sentinel →